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Packaging Problem
Objective: Design a box specific to a product and its use.
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Address an industry issue
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Ideate packaging solutions
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Create a flat plan and directions for simple replication and distribution
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Make a brand
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Market the brand and product
Ideation
My original idea was to make colored pencil packaging. After I made my first model I realized one part of the packaging worked better as a jewelry box. This cause me to shift my direction and explore a new idea.
Original
Sketches
New
Sketches
Research
Problems:
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The fashion industry produces 10% of the worlds carbon emissions
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Wildflower prevalence has decreased due to professional landscaping which hurts ecosystems.
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The small business jewelry market is booming. ​​
Solutions:
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Encourage consumers to buy secondhand.​
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Allow consumers to give back to the environment in a simple way.
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Reduce packaging waste by creating sustainable packaging.
Branding Concept
Flora Bohemi:
A small business that sells antique jewelry in boxes made of plantable seed paper. Branding targets social media users who appreciate sustainability and the vintage aesthetic.
Construction
Directions
Marketing
Social Media, Editorial, & In Store
Big Picture Business Plan
Plantable packaging has the potential to help small business owners around the world commit to sustainability.
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Customizable by color, shape, and logo
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Stamps allow for simple reproduction
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Current Vendor information included
Thank you for reveiwing
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