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Packaging Project
Objectives:
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Choose a detergent brand
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Redesign Packaging
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3D model bottle using knowledge of blow molds
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Create Point of Sale Images
Inspiration
GO Laundry Detergent by General Organic inspired me because of their commitment to creating products that are healthy for both users and the environment.
My goal: redesign the packaging to make it more visually appealing and user friendly.
Ideation
I explored different silhouettes through quick form sketches.
I wanted to capture elements of the existing branding while focusing on the ergonomics of the packaging.
In the drawing below, I fleshed out the details of the version I thought best reflected the brand.
ORthographics
I planned out my model by creating
orthographic drawings before I began to construct the product in Fusion360
Final Sketch
Modeling Process
Finishing Touches
Added texture and logo to create realistic renders.
Point of Sale
These photos depict how the detergent would move through the market.
Eye catching advertisement
Customer purchases product
In store recognition
Product becomes household staple
Thank you for reveiwing
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