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Project Facelift
Objectives:
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Choose a brand
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Research their design language
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Use research to update an existing radio
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Create a functioning prototype
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Market It
Research

Yamaha's brand is so established they don't even have modern advertisements.



Original Radio

Tech Specifications:
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SAWAKE radio
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126.5 x 70 x 39 mm
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Supports AM/FM 2 band, FM 88-108MHZ and AM520-1710HZ
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Volume Dial, On/OFF, AM/FM switch
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Auxiliary hole
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Antenna
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Powered by 2 AA Batteries
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New Design
Elements referenced:
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Guitar Pick
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5 Guitar Strings
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Headstock shape
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Guitar embellishment
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Piano shape
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Curvilinear lines
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Metronome side profile

Functioning Prototype & packaging
Made entirely of blue foam, foam core and Bristol board.



Product Rendering

A classic ad with a Vintage Feel


Thank you for reveiwing
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