top of page
Project Facelift
Objectives:
​
-
Choose a brand
​
-
Research their design language
​
-
Use research to update an existing radio
​
-
Create a functioning prototype
​
-
Market It
Research
Yamaha's brand is so established they don't even have modern advertisements.
Original Radio
Tech Specifications:
​
-
SAWAKE radio
-
126.5 x 70 x 39 mm
-
Supports AM/FM 2 band, FM 88-108MHZ and AM520-1710HZ
-
Volume Dial, On/OFF, AM/FM switch
-
Auxiliary hole
-
Antenna
-
Powered by 2 AA Batteries
​
New Design
Elements referenced:
​
-
Guitar Pick
-
5 Guitar Strings
-
Headstock shape
-
Guitar embellishment
-
Piano shape
-
Curvilinear lines
-
Metronome side profile
Functioning Prototype & packaging
Made entirely of blue foam, foam core and Bristol board.
Product Rendering
A classic ad with a Vintage Feel
Thank you for reveiwing
bottom of page