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YamahaVintagePoster.jpg
YamahaRadio.jpg

Project Facelift

Objectives:
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  • Choose a brand
​
  • Research their design language
​
  • Use research to update an existing radio
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  • Create a functioning prototype
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  • Market It

Research

YamahaMoodBoard.jpg
Yamaha's brand is so established they don't even have modern advertisements.
yam_gs1_dec81_pg77_key.jpg
yamaha1977.jpg
yam_dx_jul83pg75ck.jpg

Original Radio

Screen Shot 2020-12-04 at 12.09.44 AM.pn

Tech Specifications:

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  • SAWAKE radio

  • 126.5 x 70 x 39 mm 

  • Supports AM/FM 2 band, FM 88-108MHZ and AM520-1710HZ

  • Volume Dial, On/OFF, AM/FM switch 

  • Auxiliary hole

  • Antenna

  • Powered by 2 AA Batteries

​

New Design

Elements referenced:

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  • Guitar Pick

  • 5 Guitar Strings

  • Headstock shape

  • Guitar embellishment

  • Piano shape

  • Curvilinear lines

  • Metronome side profile

Screen Shot 2020-12-04 at 12.14.59 AM.pn

Functioning Prototype & packaging

Made entirely of blue foam, foam core and Bristol board. 
Screen Shot 2020-12-04 at 12.32.06 AM.pn
Screen Shot 2020-12-04 at 12.32.21 AM.pn
Screen Shot 2020-12-04 at 12.32.32 AM.pn

Product Rendering

Screen Shot 2020-12-04 at 12.44.53 AM.pn

A classic ad with a Vintage Feel 

YamahaPoster .jpg
YamahaVintagePoster.jpg
Thank you for reveiwing 

CONTACT

hmericks@syr.edu  / 858-243-9252

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© 2020 by Hannah Erickson.

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